Leveraging Sustainability in Marketing Strategy
In 2018, a study revealed that 63% of consumers prefer to shop from brands that are purpose-driven. This sentiment has continued to grow. A 2020 study conducted by IBM revealed that over half of consumers are willing to make changes in their shopping habits to be more...
2022 Renewable Energy Trends: Part 2
Welcome back for more trends in renewable energy throughout 2022! Growth in Renewables in Spite of Supply Chain Challenges Despite the various supply chain constraints that have been identified during the past few years, the growth of the renewable energy industry is...
2022 Renewable Energy Trends: Part 1
Due to the damaging effects of fossil fuels on the environment and society, many people now realize that we need to stop using them. This has led to the development of new technologies and the creation of new business models that can help people transition away from...
Realistic Tips to Building a Successful Startup
It is not always easy to start a business. You want a solid online presence and protection against defamation. Furthermore, you have to regularly increase your sales value to afford expansion and propel your business to the next level. Here are practical tips for...
Implementing Renewable Energy at Home
Getting involved in the renewable energy industry can help lower your energy costs and reduce your carbon footprint. It can also make your home more sustainable. You can implement renewable energy for your electricity, heating, and more! Defining Renewable...
Entrepreneurial Mindset: How Do Entrepreneurs Think?
Entrepreneurs are always thinking, whether they are building their business or trying to reach their goals. Entrepreneurs find opportunities in every aspect of life and are willing to take a risk to grow their businesses. To be an entrepreneur, one must first have the...
What Makes a Great Leader?
We all want to be successful, and there are six traits that many of the leading business leaders display that help fuel their path to the top. 1. Good Communicators You can’t be a leader if you can’t convince people to follow you. Likewise, you can’t get people to...
Explaining ESG
Environmental, social, and governance investing, or ESG, is a strategy growing in popularity for investors. ESG allows investors to support companies that are making a positive impact on the world, putting their wealth to work for the betterment of society. But why...
The Benefits of ESG Investing
There are many different options for how you and your business can choose to invest. It can be easy to get caught up in the numbers and try to maximize the monetary value of your investments, but some options allow you to offer greater value than just money. ESG,...
Sustainable Startups – The Future of Innovation
With climate rising and carbon scaling becoming a prevalent concern for industry and tech, much of the future of business startups is centering around energy efficiency and minimizing waste. Companies looking to build on environmental concerns are showing up in a wide...